Digital and Social Media Marketing: A Results-Driven Approach [Audiobook] download free by Aleksej Heinze

Digital and Social Media Marketing: A Results-Driven Approach Audiobook download free by Aleksej Heinze
  • Listen audiobook: Digital and Social Media Marketing: A Results-Driven Approach
  • Author: Aleksej Heinze
  • Release date: 2016/1/18
  • Publisher: TAYLOR & FRANCIS LTD
  • Language: English
  • Genre or Collection: Computing
  • ISBN: 9781138917910
  • Rating: 8.55 of 10
  • Votes: 767
  • Review by: Clara Rosenthal
  • Review rating: 9.58 of 10
  • Review Date: 2018/10/10
  • Duration: 3H59M17S in 256 kbps (64 MB)
  • Date of creation of the audiobook: 2018-08-07
  • You can listen to this audiobook in formats: AC3, TTA, MPEG4, WAV, MP3, FLAC, WMA (compression LZO, RAR, TZ, ZIP)
  • Total pages original book: 320
  • Includes a PDF summary of 29 pages
  • Duration of the summary (audio): 22M34S (5.8 MB)
  • Description or summary of the audiobook: Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade.Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book's Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners' experience and create an interactive international learning community.This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.
  • Other categories, genre or collection: Internet Guides & Online Services, Retail Sector, Ethical & Social Aspects Of Computing, E-commerce: Business Aspects, Business & Management, Sales & Marketing
  • Download servers: BitShare, Google Drive, Mediafire, Dropbox, Openload, Waistra, Torrent, FileServe, Torrent Project, Hotfile. Compressed in LZO, RAR, TZ, ZIP
  • Format: Paperback
  • Approximate value: 62.85 USD
  • Dimensions: 159x235x22.86mm
  • Weight: 520g
  • Printed by: ROUTLEDGE
  • Published in: London, United Kingdom

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