Pop Brands: Branding, Popular Music, and Young People [Audiobook] download free by Nicholas Carah

Pop Brands: Branding, Popular Music, and Young People Audiobook download free by Nicholas Carah
  • Listen audiobook: Pop Brands: Branding, Popular Music, and Young People
  • Author: Nicholas Carah
  • Release date: 2010/11/23
  • Language: English
  • Genre or Collection: Computing
  • ISBN: 9781433105654
  • Rating: 9.04 of 10
  • Votes: 675
  • Review by: Norah Ochoa
  • Review rating: 8.72 of 10
  • Review Date: 2018/11/19
  • Duration: 2H29M26S in 256 kbps (39.8 MB)
  • Date of creation of the audiobook: 2018-08-21
  • You can listen to this audiobook in formats: FLAC, MPC, AIFF, MPEG4, MP3, WMA, MOD, WAV (compression JAR, LHA, DMG, RAR, ZIP, AZW)
  • Total pages original book: 199
  • Includes a PDF summary of 21 pages
  • Duration of the summary (audio): 16M10S (4.2 MB)
  • Description or summary of the audiobook: Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are all used in constructing valuable brands. This book addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. These intersections provide a rich site for examining how young people build brands within spaces and practices that they perceive as meaningful. The book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries. Contemporary theories of marketing and branding are brought together with critical and cultural accounts of mediated social life. The book explores the distinctive concerns and debates of these different perspectives and the lively interface between them.
  • Other categories, genre or collection: Art Finance, Communication Studies, Theory Of Music & Musicology, Music, Public Speaking Guides, Rock & Pop Music
  • Download servers: Wuala, BitShare, Google Drive, Mediafire, FileServe, FreakShare, Microsoft OneDrive, SandCage. Compressed in JAR, LHA, DMG, RAR, ZIP, AZW
  • Format: Paperback
  • Approximate value: 32.80 USD
  • Dimensions: 160x230x12.7mm
  • Weight: 330g
  • Printed by: Not Available
  • Published in: New York, United States

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