You can listen to this audiobook in formats: MP3, OPUS, WMA, FLAC, MPEG4, WAV (compression AZW, RAR, ZIP, XZ, LZ, AZW4)
Total pages original book: 224
Includes a PDF summary of 18 pages
Duration of the summary (audio): 13M5S (3.6 MB)
Description or summary of the audiobook: Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansinku2019s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other productsu2019 failures and successes. The key problem with marketing nutrition remains, after all, marketing.
Other categories, genre or collection: Manufacturing Industries, Food & Beverage Technology, Diets & Dieting, Sales & Marketing, Dietetics & Nutrition